For companies and brands, digital marketing is not a campaign, it's a commitment.
Jumping on the social media bandwagon is no longer a matter of choice, if you want to succeed.
Your business needs it. Every business needs it. The importance of social media in business is now more prominent than ever.
Digital Marketing is the promotion of services or products using digital technologies, mainly on the internet, Also includes display advertising, mobile advertising, and Social Media Marketing and other digital mediums
The human mind is a sea of thought, and ideas. The progress of mankind over the ages can be traced to ideas that formed in remarkable minds. These ideas, or landmark innovations – and inventions – have changed the course of history, and of business, industry and economy.
From an organizational perspective, though, ideas are cheap, easy and quick to form. Action is not.
Action requires two critical resources – time and money. Successful organizations are those that sift through hundreds of ideas, pick the right ones, develop them into products with clear go-to-market strategies, and then leverage the innovations for revenue and profit growth.
As consumers, we admire innovative products. But great new products don’t just happen. They are brought about by innovative people, using innovative processes, through innovative business models. Successful organizations are also those that recognize this cycle, and lay equal emphasis on each aspect.v
This is not easy. Organizations that don’t consciously, and consistently, work on this paradigm, run the risk of falling by the wayside. Organizations that do so are not necessarily guaranteed success; there are other innovative organizations they must compete with in the marketplace, in addition to the economic environment, laws and regulations, and myriad other factors. The innovations that succeed in this complex cauldron deserve our admiration and respect.
At Pap Creatives , we recognize the value of these innovations, and the value of each step of the innovation chain. We feel the need to assess and recognize the best innovations around us, and use them as shining examples of what can be dreamt of and achieved – to encourage and inspire other companies to follow in their footsteps, and inculcate innovative thinking in their core DNA.
Come join hands with us as we begin this exciting journey of progress…